About us

Our mission is rooted in the recognition that animals are not products, not resources, not tools for profit but individuals with their own needs, preferences and experiences. We challenge the systems that reduce them to units of production.

 

 

We fight for legislation that is grounded in state-of-the-art scientific knowledge and the latest understanding of animal welfare and sentience.

Through legal reform, political advocacy and public mobilization, we work to bring an end to factory farming and accelerate the shift toward a food system that no longer relies on animal exploitation; one where plant-based production becomes the norm and animals are finally respected in the policies that shape our continent and our future.

Our values

  • Compassion – We advocate for the intrinsic worth of animals and work to end suffering, especially in farming systems.
  • Justice – We believe food systems should be fair to animals, farmers, workers and consumers, rooted in long-term sustainability.
  • Science and Integrity – Our positions are grounded in evidence. We believe in the role of researchers, experts and institutions to inform policy with facts.
  • Collaboration – We work across sectors, building bridges between policymakers, stakeholders, scientists, NGOs and citizens to drive system-level change.

How we work

We engage directly with the European Parliament, Commission, and Council, providing expert input on legislation affecting animals and food production. Our strategies combine political advocacy with campaigning, coalition-building and scientific communication.
We are committed to defending existing protections, resisting the dilution of hard-won laws, and driving forward progress by seizing political opportunities, taking part into debate and consultations, and supporting citizen-led initiatives.
We work with allies to support stronger welfare standards through environment-minded agriculture and fish policies, protective trade rules, subsidies that reward sustainable, animal-friendly systems and any piece of legislation that would allow us to significantly improve animal conditions in the European Union.

Credit: WeAnimals

Across the EU, citizens are increasingly demanding higher animal welfare standards and stronger protections grounded in the latest scientific evidence. Public support for updated legislation is overwhelming, with millions signing petitions and engaging in campaigns that call for more humane, sustainable food systems.

This growing societal demand reflects a clear mandate for EU institutions to act decisively and bring laws in line with both scientific consensus and public values.

We want to hold European policy-makers, the representatives of European citizens, accountable for their decisions regarding animal welfare and the transition of our food system. Public accountability, transparency and keeping citizens informed are core European values. Decisions should not be taken behind closed doors. Policy-makers must fully understand the impact their decisions can have on voters’ lives and the future of our planet.

Animal Advocacy & Food Transition – Transparency Register Number 254222197671-80